Google Analytics - Foundation (UT-GOOGLE-ANALYTICS)

Course Description

In this course, students will create a Google Analytics account, create multiple web properties, & tag website pages with code. Students will then create multiple views for collecting & analyzing data, and create filters & funnels for your views.

Course Objectives

Upon successful completion of this course, you will be able to implement Google Analytics and perform analysis using standard reports. You will:

  • Implement Google Analytics. Manage Google Analytics accounts.
  • Configure goals, funnels, and filters. Configure monitoring and alerting.
  • Analyze website traffic. Analyze behavior and conversion

Course Outline

1 - Implementing Google Analytics

  • Topic A: Overview of Google Analytics
  • Topic B: Create a Google Analytics Account
  • Topic C: Tag Your Pages

2 - Managing Google Analytics Accounts

  • Topic A: Configure Google Analytics Settings
  • Topic B: Manage Multiple Accounts, Views, and Properties

3 - Configuring Goals, Funnels, and Filters

  • Topic A: Configure Goals
  • Topic B: Configure Funnels
  • Topic C: Configure Filters

4 - Monitoring and Alerting

  • Topic A: Monitor Real-Time Reports
  • Topic B: Manage Dashboards
  • Topic C: Manage Intelligence Alerts and Reports

5 - Analyzing Website Traffic

  • Topic A: Analyze Traffic with Audience Reports
  • Topic B: Analyze Traffic with Acquisition Reports

6 - Analyzing Behavior and Conversions

  • Topic A: Analyze Data with Behavior Reports
  • Topic B: Analyze Data with Conversion Reports


There are no prerequisites for this course.

Course Information

Length: 1 day

Format: Lecture and Lab

Delivery Method: n/a

Max. Capacity: 16


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Who Should Attend

This course is designed for users who wish to analyze website traffic or online advertising campaigns for a variety of reasons, including increasing customer reach and increasing conversions. In this course, you will learn how to set up and use Google Analytics and standard Google Analytics reports.