Course Description
In this course, students will create a Google Analytics account, create multiple web properties, & tag website pages with code. Students will then create multiple views for collecting & analyzing data, and create filters & funnels for your views.
Course Objectives
Upon successful completion of this course, you will be able to implement Google Analytics and perform analysis using standard reports. You will:
- Implement Google Analytics. Manage Google Analytics accounts.
- Configure goals, funnels, and filters. Configure monitoring and alerting.
- Analyze website traffic. Analyze behavior and conversion
Course Outline
1 - Implementing Google Analytics
- Topic A: Overview of Google Analytics
- Topic B: Create a Google Analytics Account
- Topic C: Tag Your Pages
2 - Managing Google Analytics Accounts
- Topic A: Configure Google Analytics Settings
- Topic B: Manage Multiple Accounts, Views, and Properties
3 - Configuring Goals, Funnels, and Filters
- Topic A: Configure Goals
- Topic B: Configure Funnels
- Topic C: Configure Filters
4 - Monitoring and Alerting
- Topic A: Monitor Real-Time Reports
- Topic B: Manage Dashboards
- Topic C: Manage Intelligence Alerts and Reports
5 - Analyzing Website Traffic
- Topic A: Analyze Traffic with Audience Reports
- Topic B: Analyze Traffic with Acquisition Reports
6 - Analyzing Behavior and Conversions
- Topic A: Analyze Data with Behavior Reports
- Topic B: Analyze Data with Conversion Reports
There are no prerequisites for this course.
Course Information
Length: 1 day
Format: Lecture and Lab
Delivery Method: n/a
Max. Capacity: 16
Schedule
Contact Us
Do you have more questions? We're delighted to assist you!
Who Should Attend
This course is designed for users who wish to analyze website traffic or online advertising campaigns for a variety of reasons, including increasing customer reach and increasing conversions. In this course, you will learn how to set up and use Google Analytics and standard Google Analytics reports.
